Now that you know there is a demand for your niche, you need to speak to businesses to see if they will be happy to pay to use your service. Look for Businesses That Will Be Keen to Use Your Directory Website: Furthermore, those that do rank in the top 10 do not have a great Ahrefs rank meaning we should be able to outrank them if weвЂ™re smart with our SEO. If there is a lack of competition then you have found the right market.Д¬ontinuing with our builders directory example, these are the websites that rank well for вЂњfence builders.вЂќ Ahrefs serp overviewДЄs you can see, there are not many builders directory websites. You can also see how competitive each of your keywords is. You can use SEO tools to explore who is ranking higher for the searches. Having a list of popular long-tail keywords is one thing, but that will be less useful if there are directory websites serving them already. Check Whether There Are Any Websites Already Serving Your Niche:

More information on optimizing your websiteвЂ™s SEO can be found in KinstaвЂ™s SEO checklist. As an example, the query вЂњpool builders near meвЂќ is a popular research you might want to create a dedicated section for on your directory website. But thereвЂ™s more: thanks to this research, youвЂ™ll be able to see what types of builders people look for. HereвЂ™s a list of them: Ahrefs result page for a given queryДЇrom this, youвЂ™ll see what keywords you should target to get your website ranking higher. I used Ahrefs to find search terms that are popular (above 200 searches a month) and are not too competitive (a keyword difficulty rating of less than 50). HereвЂ™s what I mean: letвЂ™s imagine you have decided to create a directory website for people to find local builders. The key point here is to find the right long-tail keywords, which have that magic combination of high popularity and relatively low competition. To do so, there are plenty of SEO tools you can use, such as Google Keyword Planner, Ahrefs or Moz. One of the most effective ways is looking at what people are searching for online. Once youвЂ™re clear on what youвЂ™d like to sell, you can then move on to doing some in-depth research to uncover the most popular businesses in your preferred niche. This provides you with the right type of knowledge you could use to start targeting specific restaurants, which you know theyвЂ™re great, instead of wasting resources on others.

If you start with this goal in mind, youвЂ™ll be more passionate about your project and itвЂ™ll hopefully come easier to you to find four or five types of industries, niches, or verticals that you can use as the foundation for the rest of your research.ДЇor example, if you enjoy going out to eat with friends, youвЂ™ll have a good idea of the most popular restaurants in your town/city, the type of food they serve, and what their best dishes are. Think About What You Would Be Interested in Selling:ДЄt first, it is important to think about what types of products, industries, and services youвЂ™re interested in. Here are the steps you should take to evaluate what your directory website will specialize in. Identifying your market could be the difference between your next profitable business and one which will simply become yet another failed project on the web. What exactly are you going to list on your directory website? Now that you have decided to create such a website, the most important question is: Picking a Niche for Your Directory Website

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